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Mark Nielsen has run many successful high tech companies and knows how to achieve an objective quickly, efficiently, and with fiscal responsibility.  In his first term on the City Council, he has proven himself with strong and fiscally conservative leadership to:

  
Manage Finances to Provide Long-Term Sustainability of City Services
  
Preserve our precious open space
  
Create a pedestrian-friendly, vibrant downtown

A vote for Mark Nielsen is a vote to preserve San Juan’s charm!

 


Fiscal Responsibility
San Juan Capistrano today still relies very heavily on the auto dealers and Costco for the majority of its sales tax revenue. The recent economic downturn has drastically impacted this revenue and we are down almost $3 million alone in sales tax revenue compared to four years ago. We need to be looking at a greater diversity of revenue streams for the future and Mark has been successful in laying the groundwork for this expanded revenue.

Mark pushed for a long range financial and strategic plan. As a result, for the first time ever, we now have a 20 year financial projection of the revenue and expenses anticipated through at least the year 2030. This model shows that unless we change how we have been doing things, we will be faced with a structural deficit that grows each year starting in the next few years. It is important for the next City Council to develop a plan to meet these future revenue needs of the City without negatively impacting the level of services and quality of life enjoyed by our citizens.

Mark Nielsen will use his extensive business background and expertise in turning around troubled companies to make sure the City is making the right decisions today to protect our fiscal status in the future. He has continually identified areas where the City appears to be over-spending and always takes a critical look at how our tax dollars are being spent.

Mark Nielsen is a fiscal conservative who insists on a clear showing that tax dollars spent will return a greater benefit to the citizens than we are paying. He believes in zero-based budgeting which requires ALL annual budgets to be justified each year, not just the increased amount from the last year. 
Since his election in 2006, the City's annual expenditures have been reduced by over $3 million while increasing the Public Safety budget by almost 30%. As a result, San Juan Capistrano enjoys a stellar bond rating of AAA, one of only 19 cities in the State to hold this top bond rating.

If you agree with this approach to Fiscal Responsibility, Please vote for Mark Nielsen for City Council
 
 
 
 


 
Paid for by Citizens to Re-Elect Councilman Mark Nielsen 2010, ID# 1328654. 27134-A Paseo Espada Suite 324, SJC CA 92675